Event Registration - Anthem Area Chamber of Commerce
This event has completed.

Keep Local > Return Stronger: MBA Session 8: Your Company's Reputation
8/12/2021
8:30 AM - 10:00 AM

Event Description
Keep Local > Return Stronger: MBA Session 8:
Your Company's Reputation
How strangers and friends can boost, bend, or bury your brand.
Presented By:
David Murphy - Nvent Marketing
Eric Twohey - Uncorked Media Group

A lot of Anthem people like to comment on AnthemStuff, NextDoor, Yelp, and Google about Anthem-area businesses. You can't control what they say about yours, but you can influence it. In this session, we will cover: 
  • Why your online reputation really matters
  • Public relations (PR) and publicity: what you need to know
  • Why PR is considered "free media"
  • How people's comments can MAKE or COST you money without your knowledge 
  • How public relations (PR) management can help or hurt you
  • 5 Keys to building a great company reputation
  • Tips to managing your brand reputation:
    • before people talk about you
    • while they are talking about you
    • after they stopped talking about you
  • Managing a crisis or a conflict
  • PR lessons from the Good, the Bad, and the Ugly
    • The LEGO Group
    • Microsoft
    • Patagonia
    • Walt Disney
    • Amazon
    • Philip Morris
    • Sears
    • Comcast
    • Facebook
    • Goldman Sachs