Keep Local > Return Stronger: MBA Session 8: Your Company's Reputation
8/12/2021 8:30 AM - 10:00 AM
Event Description
Keep Local > Return Stronger: MBA Session 8: Your Company's Reputation How strangers and friends can boost, bend, or bury your brand. Presented By:
David Murphy - Nvent Marketing
Eric Twohey - Uncorked Media Group
A lot of Anthem people like to comment on AnthemStuff, NextDoor, Yelp, and Google about Anthem-area businesses. You can't control what they say about yours, but you can influence it. In this session, we will cover:
Why your online reputation really matters
Public relations (PR) and publicity: what you need to know
Why PR is considered "free media"
How people's comments can MAKE or COST you money without your knowledge
How public relations (PR) management can help or hurt you